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We work hard to keep your brand running smooth.

The case studies below provide a deeper dive into the kind of work we take pride in delivering.

Dolby Laboratories Case Study


Sharing technical stories in simple, innovative ways.

Leidos Case Study


Evolving the brand, one Global HQ at a time.


USA Today Network

Building a branded house out of a nation of news.

Make your brand work harder for your business.

At IMP we collaborate with you to plan, build, activate and protect your brand investment. It might be a cliché, but your success is literally our success, so streamlining your brand operations is what gets us out of bed. There are two ways we help you get there:


We extend your creative services, staff, and expertise.


We refine your current tools & processes, and develop new ones.

Brand Realization... From head to tail and back again.

Solving your problems

Brand realization is the activation of both operations and implementation — two individually important halves of the brand sphere.The majority of brands today continue to focus solely on the implementation side of this sphere, rather than embracing the whole and future-proofing their brand investment.What are you doing to achieve brand realization today? How can we help you with those goals?

Some Amazing Clients

We partner with agencies and companies as advocates and stewards of brand excellence.

Agency Partners

Agency clients

Client History

Fortune 500 clients

We would love to call you a client one day...

Our Team


It boils down to brand.

IMP leverages over 50 years combined experience, having been involved in all phases of brand development: mergers, spinoffs and startups; brand evolutions and brand revolutions... as consultants, creators and producers.But wait, there's more...
We are a virtual and primarily freelance agency, and have been since 2008. The extremely talented people pictured here are regular and/or long-term collaborators with an equal or greater commitment to agility and excellence, working with our US and UK operations.
If you have a passion for design, a penchant for production, and an unwavering desire to see happy clients, get in touch! Click "Join our Team" for more info.

Get In Touch

Never heard of us? Worked with us before, but it's been a while? We'd be happy to hear from you either way.Please write us using the form below, or click the "Meet with us" button in the lower right corner to set up a call today.

**© 2015–2023 IMP **
Implementation Management Partners
500 Westover Drive
Ste 91724
Sanford, NC 27330
For Finance/Accounting: +1 417.529.9871

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Thank You

We'll get back to you as soon as we can... typically within a business day!If this is urgent, please give us a call at +1 347.630.9232

Current Freelance Positions

- Web UI and Social Media
- Signage, Environments
- Marketing Collateral (print & digital)
- Presentations (PowerPoint and Keynote)
Production Artists
- Microsoft Office (templates, presentation migration)
- Print, Environments
- Training/Screencast
Event Management
ISO experienced event manager to help coordinate client trade shows/events on a temporary basis (as needed throughout the year). Successful candidate will have demonstrable experience with:
- Identifying all event deliverables
- Authoring work-back timeline and resource requirements
- Working with client and 3rd party vendors for costs and timing
- Assuring timely delivery/confirmations
- Creation and management of event budgets
New Business Consultant
We have tons of big-client experience and strong organic growth strategies, with very little time to grow "new new" business. Successful candidate works on a (healthy) commission basis, comes with an agency or F500 client-side background, a book of business prospects, and the ability to work in a team environment to develop and deliver new business pitches. Operating stipend negotiable, based on experience and approach. Most importantly — you have a clear understanding of what we do, how we deliver value, and how to close on new opportunities.

Our Process

Our Process


Discover, define,
validate, mobilize

- Needs Analysis
— Resources
— Technologies
— Processes
— Touchpoints
— Budgets
- Prioritization
- Rollout Integration
- Optimization
- Workflow


Build, test,
refine, deploy

- Core Brand Assets
- Templates
- Conversion
- Video/Motion
- Programming (Sign)
- Quality Control
- Vendor Coordination
- Design Extension
- Marketing Collateral


Document, engage, support,
measure, iterate

- Brand Curriculum
— Training
— Guidelines
— Quick Reference
— Workshops
— Video
— e-Learning
- Brand Portals
- Engagement Campaigns
- Brand Helpdesk


Assess, optimize,
support, deliver

- Stewardship & Governance
- Operations/Staffing
- Brand Best Practices
- Program Management
- Reviews/Approvals
- Content Management
- Brand Management
- Analytics

Professional Biographies

Andy Johnson (picture)

Andy Johnson

Partner & Founder
Andy has a broad array of design, production, and management skills, with an unwavering capacity to generate value for clients through active listening, a commitment to diplomacy, and lean practices.
With a healthy appreciation for positive disruption and technology’s impact on process efficiency, Andy will help navigate, initiate and codify strategies, processes and platforms to build an effective brand management ecosystem. Whether focused on building the perfect template, bullet—proofing core brand assets, deploying a brand portal, organizing a brand helpdesk or program managing a dozen workstreams to ensure an impactful brand launch – Andy excels in prospecting and mining client brand pain-points, rapidly developing and testing solutions, and building advocacy to ensure roadblocks are opened and pains are alleviated.Andy has helped build and launch global corporate identities for the past 20 years, several spent while leading a lean, home-grown virtual team of agency ex-pats and experts in their field under his own agency shingle. Whether building teams, assets or programs, Andy is infamous in his field for his attention to detail and chronically vested interest in client success.His client experience includes:
Accenture, AT&T, Bank of America, Bausch + Lomb, Blue Shield of California, BNY Mellon, Capital One, CLIF Bar & Company, Dolby Labs, FedEx, Flextronics, GE, HP, Leapset (Sysco), Logitech, Medtronic, Microsoft, nest, Nokia, NY City Parks, NYSE, SSGA, UPS, and USA TODAY.

Russell DeHaven (picture)

Russell DeHaven

Partner & Founder
Russell will help ensure your most valuable asset is protected by establishing the operational framework and activation plan required to effectively and efficiently manage its success for the long-term.
By understanding the implications that a living and flexible brand can pose, Russell will help guide your team through the process of strategic planning, budget forecasting, activation and the required management of complex programs. He believes strongly that success stems from close alignment and ongoing collaboration of all internal brand owners and their partners. He is an experienced project manager, designer and producer, helping clients develop the applications and tools necessary to bring programs to life and manage them effectively over time.Russell has led the activation of global corporate identities for the past 26 years and is viewed as a leading expert in his field. He takes a “devil’s in the details” approach to understanding the hundreds of specific variables, inherent with each program he consults. His goal is to ensure the brand strategy is sustained across the organization, while fully considering the real world operational, regional and technical limitations that exist.**His client experience includes: **
Accenture, Agilent, AT&T, AVIS Budget Group, BP, Canadian Airlines, Charles Schwab, FedEx, Frito Lay, Genworth Financial, HP, H&R Block, John Deere, Medtronic, NYSE, P&G, Ryder, SSGA, Thomson Reuters, Towers Watson, UPS, USA TODAY, USOC Team, VISA, Xerox, and YWCA.