Dolby

Sharing technical stories in simple, innovative ways.

• Case Study

Leidos

Evolving the brand, one Global HQ at a time.

• Case Study

USA Today Network

Building a branded house out of a nation of news.

• Case Study

We would love to call you a client one day...

• Let's work together!

Plan

Discover, define,
validate, mobilize

- Needs Analysis
— Resources
— Technologies
— Processes
— Touchpoints
— Budgets- Prioritization
- Rollout Integration
- Optimization
- Workflow

Produce

Build, test,
refine, deploy

- Core Brand Assets
- Templates
- Conversion
- Video/Motion
- Programming (Sign)
- Quality Control
- Vendor Coordination
- Design Extension
- Marketing Collateral

Educate

Document, engage, support,
measure, iterate

- Brand Curriculum
— Training
— Guidelines
— Quick Reference
— Workshops
— Video
— e-Learning
- Brand Portals
- Engagement Campaigns
- Brand Helpdesk

Manage

Assess, optimize,
support, deliver

- Stewardship & Governance
- Operations/Staffing
- Brand Best Practices
- Program Management
- Reviews/Approvals
- Content Management
- Brand Management
- Analytics

Andy Johnson

Partner & Founder
Andy has a broad array of design, production, and management skills, with an unwavering capacity to generate value for clients through active listening, a commitment to diplomacy, and lean practices.With a healthy appreciation for positive disruption and technology’s impact on process efficiency, Andy will help navigate, initiate and codify strategies, processes and platforms to build an effective brand management ecosystem. Whether focused on building the perfect template, bullet—proofing core brand assets, deploying a brand portal, organizing a brand helpdesk or program managing a dozen workstreams to ensure an impactful brand launch – Andy excels in prospecting and mining client brand pain-points, rapidly developing and testing solutions, and building advocacy to ensure roadblocks are opened and pains are alleviated.Andy has helped build and launch global corporate identities for the past 20 years, several spent while leading a lean, home-grown virtual team of agency ex-pats and experts in their field under his own agency shingle. Whether building teams, assets or programs, Andy is infamous in his field for his attention to detail and chronically vested interest in client success.His client experience includes:
Accenture, AT&T, Bank of America, Bausch + Lomb, Blue Shield of California, BNY Mellon, Capital One, CLIF Bar & Company, Dolby Labs, FedEx, Flextronics, GE, HP, Leapset (Sysco), Logitech, Medtronic, Microsoft, nest, Nokia, NY City Parks, NYSE, SSGA, UPS, and USA TODAY.

Russell DeHaven

Partner & Founder
Russell will help ensure your most valuable asset is protected by establishing the operational framework and activation plan required to effectively and efficiently manage its success for the long-term.By understanding the implications that a living and flexible brand can pose, Russell will help guide your team through the process of strategic planning, budget forecasting, activation and the required management of complex programs. He believes strongly that success stems from close alignment and ongoing collaboration of all internal brand owners and their partners. He is an experienced project manager, designer and producer, helping clients develop the applications and tools necessary to bring programs to life and manage them effectively over time.Russell has led the activation of global corporate identities for the past 26 years and is viewed as a leading expert in his field. He takes a “devil’s in the details” approach to understanding the hundreds of specific variables, inherent with each program he consults. His goal is to ensure the brand strategy is sustained across the organization, while fully considering the real world operational, regional and technical limitations that exist.**His client experience includes: **
Accenture, Agilent, AT&T, AVIS Budget Group, BP, Canadian Airlines, Charles Schwab, FedEx, Frito Lay, Genworth Financial, HP, H&R Block, John Deere, Medtronic, NYSE, P&G, Ryder, SSGA, Thomson Reuters, Towers Watson, UPS, USA TODAY, USOC Team, VISA, Xerox, and YWCA.